chenchen

Beginner's Guide to Launching a PPC Campaign

Beginner's Guide to Launching a PPC Campaign

 

Pay per click advertising methods are becoming increasingly attractive to many companies that want to promote their business on the Internet. Instead of relying solely on traffic from organic search results, pay per click advertising platforms such as Google Adwords can help your company achieve prominent placement on the search engine.

Even though you are paying for this placement, you may be able to attract higher quality traffic and generate more interest in your website, product or service. Here are the essential steps for starting your pay per click campaign. tiffany necklace silver

Step 1: Set your budget. Programs such as Google Adwords allow you to set a daily budget, or limit, so you can better manage your marketing campaign. This allows you to pay only for what you want at any given time, and can be valuable in tracking where your marketing budget is really going. Set your budget fairly low when you first begin to see what type of interest you are generating, and then start paring it down. Alternatively, you can invest a lot of money in your PPC campaign and approach several different markets with different PPC ads to see what works, and what doesn't. tiffany necklace white gold

Step 2: Decide what type of risks you are willing to take. Boris Mordkovich, author of the book "Pay Per Click Search Engine Marketing Handbook" points out that PPC advertising with the major search engines is a less risky endeavor than conventional marketing campaigns, but certain search engines will offer you a higher return on investment than others. The ones that do offer a higher ROI may cost you more, so you need to decide beforehand what types of risks you are willing to take.

Step 3: Select your keywords and key phrases. Most PPC programs provide their users with online tools for researching keywords. Invest in some time and effort in using keyword tools to ensure that you have an optimal list of keywords for your niche. Setup some split tests to see which keywords bring you the most results. tiffany bracelet

Step 4: Review your campaign's results. Most PPC platforms provide a convenient reporting tool that gives you the ability to adjust your campaign based on the data you gathered so far. Reports will usually include the number of clicks for each keyword, the time of day your ad was clicked, and the location of those who clicked your ads.

Step 5: Fine-tune your ads. After reviewing the reports and finding out what worked for your campaign, you can stop paying for the keywords that bought in little to no traffic, and focus your efforts on the keywords that offer a better return. Once you have this list of keywords, you can start creating compelling and unique ads, and deciding which markets and locations the ads should appear in. mens tiffany bracelet

The secret behind every successful Google Adwords campaign is through optimizing your campaigns by testing and tweaking. These five steps provide a basic blueprint that anyone can follow to create an effective Pay-per-click campaign.